I’m an avid golfer & love the game of golf for many reasons, one of which many readers may not think about. Playing a game of golf with a client can bring unexpected new business. You and your client are in a much more relaxed atmosphere and I’ve found that really helps my talking points […]
Today’s post is about creating your Business Persoanlity. Let’s define it first: A company must define its personality–who it is, what it is, what makes it distinctive, what it stands for. When a company defines its voice and lives up to it, through its communication, marketing, branding, and how it operates, it adds an additional […]