Often, I like to discuss media coverage in my media business classes. There are a few important elements that can help you receive positive media coverage. Take a look at this link and see if they work for you. https://mediatude.net/wp-content/uploads/2022/06/Updated-MediatudeCorporate-Voice-Public-Perception-Definitions-6622-1.pdf
Here are a couple of examples of positive & negative mediatude examples.