Danika Patrick didn’t finish the Indy 500 this year, but her corporate voice has  possibly been bumped down to last.

Late last week Patrick hurt her corporate voice and her positive mediatude which she had had for so long, by not taking responsibility for her recent poor performances in getting ready for the Indy 500, but instead blaming it on her team saying, “It’s not my fault.  The car is not good.”  Patrick then started hearing something at the race course she had not experienced throughout her popular career–the sound of boos.  She was “blown away” by the fan’s reaction according to a story written last week by Jeff Owens, FoxSports.com.   She started seeing and reading more and more negative press about herself and she began to blame anyone but herself for her outcome.

Your corporate voice says a lot about you and defines who and what you are and what others think about you.  And the public, including your fans and your teammates, can tell when its changed.  Part of your corporate voice is accepting blame when it’s your fault and taking the responsibility to fix what’s wrong.  Danica Patrick’s corporate voice is in trouble.    She owes it to herself to take a serious look at how it’s affecting her image, popularity, sponsorships and success in a career she loves.