I’ve blogged and talked about how important learning to listen is and not just hearing what others are saying. However, communicating with your clients, it’s vital. Critical listening helps you understand what your client’s goals and objectives are, so you can proceed to give them what they want and make them happy. Critical listening is often halted, though, by individuals who “talk over” the person speaking, and now others can not concentrate on the speaker’s message. FastCompany.com has a great article to stop this from happening to you. 5 things you can do when someone talks over you

In turn, you develop better relationships with your clients increasing your marketing efforts for them. For more information on critical listening, check out my “Listening for Business” class on mediatude.net.