Today’s post is about creating your Business Persoanlity. Let’s define it first: 

A company must define its personality–who it is, what it is, what makes it distinctive, what it stands for.  When a company defines its  voice and lives up to it, through its communication, marketing, branding, and how it operates, it adds an additional dimension to your brand and marketing position by being consistent in all areas, and helps your audience further understand what you’re about.

Try defining your company’s business personality and I’ll continue in future posts how this fits into your company’s Corporate Voice.