I noted in one of my previous blogs that I would talk about mediatude at a later date.  Well, today’s the day.  Mediatude is a concept I created that in its simplest terms, defines attitudes the media develops about whomever or whatever they are covering.  It can be positive or negative and most often affects […]

It was interesting yesterday watching a fantastic Masters golf tournament with all the players, situations, and golf shots you dream about.  For me, there was also another side to watch:  the coverage of the tournament.  At times, it was dramatically overplayed to keep hearing how great it was “to have Tiger back”, or references of “thanking him for […]

Even though baseball season starts tonight and the  NCAA basketball championship is tomorrow night, perhaps, the biggest media sports event this week will be Tiger Woods’ first appearance this year on the PGA Tour.   Since November, when he went from the top of the sports world to the bottom in a matter of days, we haven’t seen much of Tiger […]