Over this weekend as I perused several newspapers ( I still like to read papers, but that’s another blog), I couldn’t help but notice the important part a corporate voice plays in leaving impressions for others. 

President Obama told a group of newly adorned University of Michigan graduates to “give back, make a difference”.   New graduates were inspired by his speech saying listening to him, one couldn’t help be motivated.  I haven’t heard much different even from the Obama critics about how motivational President Obama is when he speaks.  That’s part of his coporate voice and he’s nearly perfect at it.

About an hour away in Clarkston, Michigan, former Alaska Gov. Sarah Palin was giving a speech using her corporate voice, too.  She was urging her audience not to get discouraged about what was currently happening in Washington, D.C. , and telling them, “Don’t allow anyone to tell you to sit down and shut up.”

Two very different corporate voices in two different areas with the same goal–leave a lasting impression with their audiences.    What matters here is not the politics, but again the fact of how influential a corporate voice can be and why you need to understand it.