If there was an event that brought a swarm of media attention to your company, good or bad, would every member of your team know how to handle the media and present your company in the best light possible, while maintaining your brand identity?
Imagine a crisis happening related to your business right now, and one of your team members is going out to his or her car to go home for the evening – then all of the sudden, out of nowhere a TV reporter pops out and starts asking your employee a series of questions.
What would your team member do? Would he or she do the worst and just rush past the reporter and say “no comment” and speed away? Would he or she just stare at the camera with a deer-in-headlights look? Would he or she give away sensitive, private, information that could damage the company?
Would he or she answer every question with grace and poise, saving your image while leave the media and viewers feeling better about the situation?
Obviously, you hope a bad situation never happens to your company, and so do we, but if it does happen, don’t you think it would be extremely valuable to have all your employees prepared?
Any crisis can go two ways, it can get worse or it can get better, and that all depends on how your message is communicated to the media, by both you and your employees.
We’re seeing it first-hand right now with the Flint water crisis. The situation is bad, there’s no denying that, but it all could have been managed much better with clearer, more concise, more prepared messaging.
If you want to get your entire team prepared for a sticky situation before it happens, we’ve got an extremely detailed, complete, media training designed to get your entire team on the same page, so you can rest assured that any member of your team will be able to handle any crises that may pop up with ease.
If you would like more information about our full media training, please contact us and we’ll be happy to answer any questions you may have. We can even customize media training programs for you, so the training is focused on your industry and needs.
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