It may be the lazy days of summer, but not so for many corporate voices in the news over the last couple of weeks.  I thought it’d be interesting to look at some. 

Tiger’s back and his corporate voice still isn’t back to where it was from the pre-Elin debacle.  He looked uncomfortable at a couple of his news conferences before the British Open and saying he’s trying to “become a better person” is one thing–proving it to the public and the media is another.  Speaking of the British Open, what about the corporate voice and mediatude of the American golfers?  In fact, I read the question, “Where Are The Americans?” on my Comcast sports page this morning.

I guess I can’t ignore the whole LeBron circus.  I didn’t think much of it and have to say was very disappointed in ESPN for endorsing the whole TV announcement show.  Has LeBron’s corporate voice changed?  It certainly has in Cleveland and his mediatude changed overnight from positive to negative.  Of course, then there was the open letter to the Cavaliers fans from owner, Dan Gilbert.  His corporate voice and mediatude were probably seen differently, too, depending on who you talked to and where they lived.

There’s also Mel Gibson, whose corporate voice seems to be on a downward spiral and whose mediatude has seen little positive coverage since news broke about recent tape recordings where he supposedly unleashed racial slurs, insults, threats and admitted to domestic assault.

But there was one positive corporate voice resulting in positive mediatude that I will leave you with–a story( USA Today, 7/12/10) during the MLB All Star week about Bo Jackson.  Sixteen years ago, everyone knew who Bo Jackson was.  In fact, Nike credits Bo as their “godfather” after the famous “Bo Knows” commercial helped Nike’s then new cross trainer shoe take off and established that commercial as one of the most historic ones they ever produced.  What I found great about this article is that Bo’s corporate voice still works for him after all this time.  He probably has tweaked it from time to time, but basically he is the same humble person and has the same thoughts, values, and personality that he had when he was in the spotlight 16 years ago.   Corporate voice is your personality.  What’s yours saying about you?